White Hat Black Hat Gray Hat SEO

White , Black, Gray Hat SEO

White hat SEO as the style of SEO which employs only legitimate techniques and black hat as the kind that doesn’t follow the SEO rules and Gray hat SEO is SEO techniques that take more risks

(A)  About White  hat Seo: White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. Successful white hat SEO is slower than black hat SEO and is an ongoing process.White hat is hard because to maintain because the rules keep changing and a true white hat must constantly keep up to date.
White Hat Seo Examples:-
1. Coding:  Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags,Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
2.Content: Making sure that all the code is valid,Creating site maps so that every page is linked to crawl every page, Using CSS to separate content from markup and thus increase keyword.
CSS stands for cascading syle sheets: It's a markup language used with HTML to specify how web pages appear, from text color and size to page layout
3. Linking: Creating quality content that other people will want to link to,Arranging for link exchanges with relevant sites

(B)  About Black hat Seo: Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. Avoid getting caught because they know they are breaking the rules.black hat Seo is to avoid getting caught because they know they are breaking the rules.
Black hat Seo  Examples:-
1. Content: Overusing keywords in comment tags, alt tags, and meta tags ,Overusing keywords in visible text, to the point where their repetition is apparent to readers
2. Deceptive content: Pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
3. Linking:  link pages with unrelated links solely for the purpose of creating more links to target pages
                   Linking strategies:- Link bait,Link building,Link  farms,reciprocal linkg,three-way linking
(C)  About Gray hat Seo  :- Gray hat seo is seo techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines The seo experts, of course, feel the opposite saying if its gray, then its white.
Gray hat Seo Examples:-
1. Content: Publishing duplicate content at different sites , Having a keyword density
     keyword density: Keyword competition,Keyword density,Keyword frequency,Keyword matching,Keyword phrase,Keyword popularity,Keyword prominence,Keyword proximity,Keyword research,Keyword-rich pages,Keyword stuffing.
2. Links: Link building where relevance is less important,Using paid links
              Link terminology: Anchor text,Link popularity,
              Types of links:Authority links,Backlinks,Deep links,Directory links,Image links,Internal links,Natural links,One-way links,On-site links,Reciprocal links,Organic links,Outbound links,Press release links,Social media links,Text links,Three-way links